Dakota elite

The project objective was to design a brand, identity package and package design for a equine feed company.

Dakota Elite  is a feed company that provides customers with horse feed catered to each horse’s needs. Branding for the company is represented through a warm color palette of browns and yellows. The logo is comprised of  polygons and a thin set text. The feed packaging itself is made of a air tight plastic—utilized to concur with the clean aesthetic of the company. Also included is a trade show booth design as you would see it as an advertisement at  horse competitions and local feed stores.

The tools used for this project include: Adobe Illustrator, Adobe Illustrator and Adobe Photoshop