The project objective was to design marketing collateral for a music band. The project requirements were to design a logo and branding for the band with a tour poster, tickets, VIP pass and T-shirts. The branding should relate to the target audience and maintain a contemporary visual.
Painted Rain was designed using dark, modern colors and a sans serif font for the main portion of the design. The thinness embodied in the “Painted Rain” letterforms is complemented through use of a sans serif font and for the “Nemesis Tour”. The logo can be seen incorporated in every design. The album utilizes a photograph composition that was created in Photoshop. Additional marketing collateral includes a t-shirt design, tour ticket, and VIP passes. These elements will serve as items used and sold while on tour.
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